Why Do You Need a Music Agency?
Music has a way of impacting people like no other. Take a kid’s poem, for instance; if you remove the music, what’s there left to enjoy except silent pictures? It’s not just for interaction and enjoyment, but music brings in billions of dollars each year. The recorded music industry alone racked in a massive revenue of about $23.1 billion in 2020, showing how profitable this industry is.
Music is a way to influence consumers to invest in the brand through impactful songs in movies, your favorite TikTok videos, or famous commercials that you’ve seen since your childhood. Music is an invaluable phenomenon in our lives, and a lot goes into producing, distributing, and marketing the right music.
The process of creating music can be intimidating at times. When it comes to taking your music or production career to the next level, the actual magic can get lost in translation. Your project production needs a force that has all the time, resources, and talent in the world at its disposal to find the right music for your project. That force that can prove to be a game-changer is called a music agency.
The right agency can help you establish your brand in the most powerful way possible. Why investing in a good music agency is the right and the most profitable step for your brand and production? That’s because numerous studies and data collection, such as the one conducted by Havas Media Group in 2015, show that about 62% of participants think that music encourages them to buy a particular brand’s products.
How a Music Agency Can Change the Game for You:
Whether you have a promising career in the music industry or looking to create magic with music in your next movie, a music agency can offer game-changing benefits. When you have a specific vision regarding a musical project, and it doesn’t come to fruition the way you want, it produces congestion in the creative process. In such times, a fresh perspective from the outside can align with the client’s visions and audio goals.
This fresh perspective comes from experienced music agencies with dedicated teams of individuals with limitless talents and resources. These creative teams will investigate every aspect of your music project, including the song’s goal, what it represents, who it is intended for, and so on. The resources of a music agency allow a vast network of producers, composers, and musicians to bring unique ideas to the table. Following are a few services that an experienced and exceptional music agency should provide:
Music Curation:
A music curator or someone providing music curation services has the job of creating a soundtrack for a brand. A music curator maintains specific energy and atmosphere related to the event by matching tunes or creating the perfect playlist. Music curation is like what DJs do when creating the perfect playlist for each party or event.
Music curation services provided by music agencies are about selecting and organizing music for the client’s brand, product, event, project, etc. They work by working on and featuring a specific genre of music that appeals to the target audience. Music curators also help in suggesting content, managing databases of content, understanding how particular sounds affect the environment, and more.
Music Strategy:
The truth is that in today’s competitive world, music talent or skills alone cannot land you the right audience or level of success. You have to consider music as part of the business strategy at some point. Music strategy is all about putting your music out there in cost-effective ways to the public.
It is an essential part of modern-day branding because it creates value, identification, and engagement for your brand. Music is an asset that a music agency can help produce or compose and sell when you cannot dispense resources and ideas in the marketing department. A music strategy is vital for effective branding, consistency, an edge over the competition, and a catalyst for transactional investment.
Sound Design:
Sound design is used in various media, including television shows, films, and video games. It entails audio element creation, recording, and production. Sound and music effects are created, as well as audio that has already been recorded or written. The sound designing department is broad, which usually includes film scoring, mixing, sound editing, creating, recording, sampling, and more.
Hiring a music agency for sound design services can bring a fresh angle to your project and help visualize your vision for the production’s music. The agency you hire should have an in-depth understanding of the five basic elements of sound design and how to use them to capture the project’s theme.
Sonic Branding:
Audio or sound branding is a process of brand development that makes brands or components of brands audible. Familiar with the nostalgic sound when Universal’s logo swishes around the animated globe? Or the roar of the lion in MGM Television’s logo? That’s what sound branding is all about.
It is about structurally and logically using audio or sound to create a permanent mental connection with the audience. It can help a brand tap into behavioral patterns like differentiation, recognition, attention, trust, and activation. Availing sound branding services from a music agency expects them to develop a brand sound that distinctively represents its goals and identity. The sound should tap into the minds of the audience in such a way that it becomes unforgettable.
Conclusion:
Music has a way with people that makes them emotionally inclined towards the music’s content. It’s easy to forget visuals like a photo or a video. Still, music and sound are always there in your head when you are unconsciously humming your favorite song continuously.
Music can be a game-changer for many brands and productions, but hiring a music agency would be the smartest step if you want to take it to the next level. An experienced and resourceful music agency will bring in the energy and ideas needed to make the music right for your production. A music agency can offer profitable services like music marketing strategy, sound design, sound branding, composition, and more.
