As the summer months approach us, people find themselves in need of a cool, refreshing drink to help them tolerate the beating heat. And that’s where you come in! As a juice bar owner, your job is to make your customers realize you’re their go-to whenever they need a refresher, a quick boost, or even just a healthy drink to fit into their diet.
But how do you make sure your customers know who you are and what you offer? There are tons of juice and smoothie bars out there, which makes it even harder to grab attention. Which is why you have to have a killer promotion strategy to make sure you stand out. And how can you do that? By going online, of course!
Almost everyone uses some form of social media these days, which makes it much easier for you to reach out to customers and show them irresistible content that will make them head on over to place an order. Here are some great ways to get started:
Showcase your juice making process through Instagram Live
As a juice bar, you probably want to make sure your customers are well aware of the product you make. You want them to know about how healthy it is, how fresh it is, and how much effort goes into making it. And what better way to do that than through live videos?
Make a live video of yourself or your employees making a special juice, smoothie, or other signature drink from your menu and showcase all the steps that go into the process. You can have the chef explain the importance of each step or ingredient as they go along with the process. You should also make sure to showcase all your fresh ingredients and any other special part of the process that you want customers to know about. As you go along, you can also have the chef answer any questions that your followers have regarding your drinks. These can be questions regarding their calorie count, macro count, or any other health related query.
Encourage user-generated content through reposts
One of the best ways to get customers to notice your product is to get other customers to promote it for you! And the best way to do that? User generated content. Basically anything and everything customers post about you, your brand, and your product.
Go through social media to see if customers have tagged your juice bar in their posts or used your hashtag and repost it on your feed or story. This can be anything from a simple picture of your signature drink in their hand to a click of them sitting at your bar having a laugh with a friend. You can also leave a like or comment on their post to let them know you acknowledge and appreciate their support.
Create your own juice bar flyers
In order to get more promotion for your juice bar, you need to increase awareness of all your offers, promotions, and deals. People need to know your brand name, where you’re located, what deal you’re offering, and all other necessary information.
Increase brand awareness by creating vibrant, eye-catching juice bar flyers and posting them on all social media platforms. You can use online design tools like PosterMyWall online flyer maker and find fabulous templates that you can customize according to your needs. The ideal flyer should have your brand name at the very top, your signature colors, your location and contact information, and a few of your best permanent offers to entice customers.
You can also boost your flyers on Instagram and Facebook by specifying the type of audience you want to target and paying a certain minimal amount for boosting. This will make your flyer reach people who aren’t even following you yet.
Take action shots for TikTok
You know what’s even better than showing customers a still shot of their favorite drink? An action shot of their favorite drink! Who doesn’t love that condensation dripping from an iced glass of their go-to bar’s signature juice cocktail, or vibrant colors of their favorite ingredients mixing together in a blender in slow motion?
Take advantage of your customers’ love for action shots and fill your official TikTok with fun clips of drinks for them to like and share. You can add an extra touch to this by taking action shots of your customers taking a sip and post them on TikTok to make your account more interactive and engaging for other customers.
Final thoughts
Marketing a juice bar can be tough, especially with all the competition around in the industry. That’s why it’s important for you to hop onto the social media bandwagon and mark your place in your customers’ feeds.
Use these social media strategies to create hype for your juice bar and have customers flocking in in no time.
